Archives

Is Advertising Finished?

Does anyone know what this is? The Pew Research Center’s Project for Excellence in Journalism recently revealed that as newspapers transit from print to online digital, ad revenues for online, which it was once hoped would come to supplant ad revenues...

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Mad Men

Light up a Lucky, pour a scotch and get me a URL! Love Mad Men. Great period piece from the 1960s. So well done. I recognize the toaster my parents had. The blender. The cars. Perfect. Nary a blackberry...

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Viral Advertising for Cash

try this at home… Newspapers are going out of business because it turns out that anyone can write a blog and upload it to the web. So the exclusivity of print journalism is a thing long gone. And what...

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A Sure Thing

Place your bets Our friend Pat Younge was over for dinner last night. He’s the President and CEO of The Travel Channel, and besides being a friend is our business partner. Now, the thing I really like about Pat,...

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The Next Frontier

This was once the cutting edge ... A few years ago, a friend of mine was hired to make an ad for M&Ms. The budget was a mind-shattering $3million for a 30-second spot. It got me to thinking.

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Your Next Employer

[youtube=[youtube=http://www.youtube.com/watch?v=6-vI6dvHhlY&hl=en&fs=1] This lovely film – shot, edited, written and produced by one of our favorite and most talented VJs Francisco Aliwalas (remember Bikin Car Wash for the NY Post?), was commissioned by neither a tv network nor a newspaper....

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Play Ball!

Catch us….. on Nike.com!!! The lifeblood of television is money. Specifically, advertising money. Take away the advertising money, and everything else ….. the conversations about quality, crew, anchor, content, all become pointless. So, as Deep Throat once said –...

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