Oyster Yachts
British-based Oyster Yachts makes some of the finest yachts in the world.
Like every other company, they had to find a way to feed the never-ending video demands of social media – sites like Instagram and TikTok.
But hiring ad agencies or professional production companies made no sense for videos that were literally gone in a day.
We trained the Oyster staff to tell their own stories, using only iPhones.
It works – the staff knew the yachts better than anyone, they had complete aspect to every aspect of yacht design, manufacturing, sales and sailing. And they were there all day, every day. For them to make compelling videos about a company that they worked for and loved was simple- they were telling their own story. And of course, it cost a lot less than any ad agency would charge.