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The Wall Street Journal reports today that legacy TV news networks are increasingly looking to TikTok to solve their problem. Their problem is that their viewership is rapidly diminishing, (or rather dying, apparently) with a median age of 69. TikTok, of...

We have wrapped up a year Video Storytelling Bootcamps with CBS News and Stations with more coming in 2025 Below are some great examples of work from the last few months. One of the fundamentals of our approach is...

For the past 35 years, I have been carrying out a very interesting survey of journalists in the TV news business. For those 35 years, I have been running video storytelling bootcamps, in which I teach reporters to shoot,...

There is a great deal of concern, well placed, that few people under the age of 30 watch TV news. Viewership of TV news in general has fallen, so naturally, TV executives across the board are searching for a...

Did you watch the video above? Did it make you feel good? Did you come away feeling positive about the world? This is also news. News that people enjoy watching. In a recent study the the Reuters Institute at...

Sometimes when you are searching for something, the answer is right before your eyes. For years, I have been looking for a new and powerful way to cover breaking news stories – and now, I think, I’ve got it....

  Reading Walter Isaacson’s bio of Elon Musk, I had a great insight into how to improve television news stories. Musk, as Isaacson points out, was hardly the first person to try and build an electric car. Ford, GM and...

When my grandmother was diagnosed with cancer of the liver, some time ago, we did not tell her. In those days, this was considered the right and proper thing to do. In those days before Facebook and Instagram, cancer...

According to a recent study by Oxford University’s Reuters Institute, people are turning away from the news in droves. 39% of the 100,000 people surveyed said they rarely, if ever, watch, read or listen to the news. Seven years ago, it...

You are looking at the future of TV news. The story above was done by Itay Hod, a reporter with KPIX, the CBS News O&O in San Francisco. Before that, he was a reporter with Spectrum News 1 in...