Sky’s New Broadband Experiment in England – Dan Salisbury-Jones

 

Last week we ran an intensive bootcamp for the new VJs for Sky’s experimental broadband local news site – Tyne&Ware in Newcastle, UK.

This piece was shot, edited and produced in one day by VJ Dan Salisbury-Jones.

As you can see, it’s an incredibly engaging piece of television, and all done by one VJ.

If you’ve got the personality to pull this off, putting yourself into the piece can be enormously effective.

The idea of broadband and webcasting is to keep the viewer coming back for more.

I think Dan does exactly that.

Great job.

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.

4 Comments
  • earn money from home in chennai March 22, 2013

    Heya just happened upon your blog via Yahoo after I typed in, “Sky

  • steve January 19, 2012

    thanks.

    wishing you two the best of luck with this- it sounds like plenty of chatter over there re local “tv”.

    guardian looks like they are hedged- see whois info for citytvnewcastle.com and about a dozen other uk cities who are top of mind…. including leeds.

  • steve January 17, 2012

    any word on whether sky is doing this in leeds?

    heard a bit about an effort there but then fell quiet.

    • Michael Rosenblum January 19, 2012

      I think this is the pilot and if it works here they will expand, but this is obviously their call