Can You Use Video To Sell A House?

Can you turn this into compelling video?

HGTV remains our ‘go to’ place when there is nothing else on to watch – which is often.

The inherent drama or House Hunters (which one will they buy) combined with the sheer voyeruism of getting to look into other people’s homes (can you believe they way they live?), makes for endless hours of riveting entertainment.

As everything migrates to the web, the multi-billion dollar real estate business is not going to escape

Where once homes were sold with small classified ads jammed into the newspaper

The arrival of color to newspapers and then their initial migration to the web demanded that they have photos.

Without photos, no house would sell.

Now, as video comes to the web, every house for sale is going to need accompanying video.

So far, I have not been able to find any website for homes that incorporates what I would call a compelling video.

Most of them are just a compendium of still shots with some bad music behind them.

Last week we saw what Jdgregallen was able to do with his used car for sale.

Can we invent a similar format for selling a house?

$200 says we can.

Any takers?

There’s still a week to go and the field is wide open.

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.

1 Comment
  • Matthew Watters January 22, 2012

    Check out our website, specifically the Real Estate Video Tours page. We produce creative real estate videos on the Mid North Coast of NSW of Australia for $295.00 per property. We shoot with HD broadcast equipment and spend a minimum of an hour at the property filming. Then it takes an hour to download the footage, we use HD tape, not HDSC cards. Then a further 2 hours to edit, add titles, music, then upload to our Youtube channel. Once the property sells we pull it down. Video is the future for all real estate we think…