and now… Augmented Reality

[youtube]http://www.youtube.com/watch?v=GBKy-hSedg8&feature=player_embedded[/youtube]

Now you see it, now you see more of it

This one is called Augmented Reality or Mediated Reality.

It has been around, in one form or another since the 1990s, and has, until now, mostly been seen in sports.

You know, the yellow line on the field that isn’t really there.

Green screen was and is a kind of mediated reality.

But until now this application for video has been far to expensive for the ‘average’ person to use.

No more.

Like everything else, the irrepressible march of Moore’s Law is now making Augmented Reality available to everyone.

And that means that it’s going to start percolating into every aspect of our lives, from home videos to advertising.  Look to ads first.

Or instructional content for websites and magazine websites.

But this technology is moving super fast.

Even an article from Mashable from 18 months ago giving a list of 10 cool AR apps is today hopelessly dated.

Sure, slapping graphics on top of stills or video is… interesting, but by now really quite old.

What makes the above app intreresting is the ability to weave yourself and your own video into the real world.  It’s a big step from red lines on a still photo.

The app is produced by Aurasma, whose website doesnt’ tell you a whole lot yet, but lets you apply for more info, which I did.

 

 
Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.