Get ready for the new world…
Yesterday we wrapped up our first New York Magazine Video Academy and it was a smashing success.
The spectrum of people taking the bootcamp ranged from a producer for AOL to an oncologist who flew in from Detroit for the weekend.
And now, just the morning, we have had three more people sign up for next weekend’s session.
It is a great experience.
But more than that, it puts you… and New York Magazine.. on the cutting edge of the digital/video revolution.
It’s no secret that every major print publication, from The New York Times to, well, New York Magazine, is moving online
And onto iPads as well
and iPhones…
and it’s also no secret that more and more of the material those print publications are going to put on their aps and websites is going to be in video.
Tons of video.
And who is going to make it?
Well, you could go to a conventional TV production company in New York – but now we’re talking about a world of meetings, proposals, Directors of Photography, Executive Producers… sure, you get a great video – $125,000Â and six months later.
We all agree that that model just does not work for iPads or online video.
But this does.
Take creative people who want to make content and marry them to a hip publication that wants video stories all about New York and you’ve got a formual for success.
Yesterday, Sarah Frank, the new head of online video for the magazine came an explained to the group exactly what she is looking for.
And now, hopefully, they’re off making it.
They better be, because next weekend, we’re making more.
Content producers, that is.
If you want to be one, join us!
