The irrepressible power of new technologies both to create and to destroy reaches into every niche. No one is immune.
The phone companies were once the most secure industries and the safest investment you could make. ATT or earlier Bell Telephone were giants. And, like cable or over-the-air broadcasting they had a technological monopoly on ‘getting into people’s homes’. But instead of appending commercial spots to your phone calls, they just charged for the service.
It was a model that worked.
It worked so well, and for so long in fact, that when radio came into vogue in the early ’20s, Bell Telephone opened (and shortly closed) its first radio station in NY. It was called ‘toll radio’, and ‘users’ (ie, broadcasters) paid on a per-minute basis to ‘use’ Bell’s radio transmission studios and frequency to broadcast any message they wanted. Bell took the business model for telephony and simply applied it to radio.
Bell and ATT were children of technology – a linear, point to point technology. But like any revolution, technologies often eat their own children. And now it is the turn of the phone companies to be ‘eaten’.
The Daily Mail, a UK tabloid I read every morning online more for their stories of what happened to Madeline McCann then for tech news, is carrying a story about a new phone about to be offered in Britain this week.
Britain is rarely, if ever on the cutting edge of technology (at least not since James Watt and the steam engine), so when it appears in The Daily Mail, it is really in the mainstream.
The phone is being offered by a partnership between Network3, a UK company, and Skype.
For those of us who have been using Skype (or Vonage for that matter) for some time, the idea of VOIP is hardly new. I have not had a landline for several years, and don’t ever see getting one again. Almost all my calls now go over the web, and my phone bills have dropped to next to nothing. But we are all ‘early adapters’. Now it goes mainstream, and it goes straight to the heart of the phone company’s prime source of income – just as Craigslist went at the heart of newspaper’s revenue.
When your average ‘punter’ (UK term) starts making all their calls for free over the web, BT (British Telecom) can start thinking about turning their massive tower in central London into condos.
Releasing new technologies is a bit like opening Pandora’s Box – once opened, you never know what is going to leap out.
Michael Rosenblum
For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.
1 Comment
steve November 01, 2007
Another new technology story. When fax machines first came out, Fed Ex, realizing that their overnight document shipping business was in jeopardy, starting offering fax services to busines. This went on for about 2 weeks, after which time every business put in a fax, every drug store offered the service for a dollar, and FedEx had to rethink it’s marketing and business strategy.
Will the HandyCam cause Sony to re-think it’s HD business developoment strategy?