[vimeo]http://www.vimeo.com/7824431[/vimeo]
Here’s a video introduction to screenworld.
(Practice what you preach, no?)
You can find lots more of these at NYVS.com
lots more.
Screenworld
Here’s a video introduction to screenworld.
(Practice what you preach, no?)
You can find lots more of these at NYVS.com
lots more.
10 Comments
Michael Rosenblum November 29, 2009
You should also look at this one: http://www.alexxhenry.com
very interesting merger of photography and video and the new OLED technology. I think this is a real game-changer for video.
Nino November 29, 2009
I’ve been reading about this for awhile, actually there are some magazines that are already planning to insert some of this technology in their regular issues. Nobody however said what will the cost be. They can’t charge more for subscription or for the price of the magazine because they are sure that the public will not pay extra, so they have to find advertisers to pay for this.
The other issue was disposal as in order to make it financially realistic they have to produce it by the millions. Apparently you just can’t put a video screen, no matter how thin, on the sidewalk with recycling; all eyes are on California for this one.
There are times where technology, although exciting, is far for having practical uses that also make financial sense. Soon or later the R&D money will run out and the product better start generating revenue.
This is why I stay informed, learn as much as it is to learn and wait for the market to come up with a real use, then I dive in; like I’ve been doing for the last 40 years.
Michael Rosenblum November 29, 2009
Hey Nino
did you ever get a chance to take a look at Brian Storm’s site? I like his work and his approach. Are you gonna put a comments section on your new site now?
Nino November 29, 2009
Yes I did look at it. I like everybody work, I learn from everybody, everybody has something to offer. hold on to what you can use and discard the rest. This is the beauty of this profession, is a constant learning career and this is what keeps it interesting. Learning comes in micro steps, it’s the cumulative effect that make a difference, but first you have to know what those differences are. This is what most people do not understand about this craft. People today have no patience and can’t look into the future. Everybody is looking for instant gratifications and it will never happen in this business.
I might put some sort of talk back, but what’s so important to you anyway, what would have to say there that you can’t say here or on B-roll. Unlike you, you will never hear me starting topics or participate in one that I know very little about it or talk loud about dreams and fantasies of something that might one day happen. When I open my mouth (or hit the keyboard) I do it from real working experience and from real facts not from dreams or projections. If I don’t know about he subject I stay out of it.
This is why here or elsewhere you will never win an argument with me. If I don’t have the real information I just keep my mouth shut, and I wish more people would do the same.
Michael Rosenblum November 28, 2009
I appreciate the critique. I don’t do that much studio stuff.. yet.
As for the HD impact, I have a friend who designs and builds news studios. They used to be pretty much glue and fiberboard. Now, all of a sudden with HD, that no longer flies. It’s a bonanza for him also. I tend to think that the HD thing is gonna be particularly cruel to some on air folks as well. But the makeup biz is gonna skyrocket. Could not agree more.
pencilgod November 28, 2009
Since you asked… 🙂
Don’t like the light reflections in your glasses, needs more back light on your left shoulder for my taste and to many hot spots on your face… that’s partly over lighting (yes you can have too much of a good thing) but as well seriously, fire your makeup artist, you look too shiny and sweaty, it makes you look dishonest.
There’s a course you should be marketing Michael. With the coming of HD look to see a massive resurgence in the use of trained makeup professionals and someone could make a lot of money training them, especially if it was tied into a product made for HD.
Michael Rosenblum November 28, 2009
I never have a problem with lights and a tripod in the studio. But of course, this is all a ‘created condition’, that is, it’s artificial. And it is very intrusive. It is hardly natural. I don’t like lights and tripods when you are trying to capture real world events, particularly in news and documentary. For studio, no problem. Talk to my good friend Dirck Halstead who spent years shooting covers for Time Magazine. He showed me how to light. For promotional videos, no problem. And what do you think of my lighting?
Nino November 29, 2009
You’re full of it Michael, you never had a problem with those? Would you like me to pull all the postings from the past?
Lights were dead, studios were expensive and unnecessary, and so were tripods.
The reason now is that you are learning something that you should have known seven years ago when you started making all these stupid statements and now you are eating your own words.
That sounded good back then because teaching how to hold a camera is easy, like you said, “Every idiot can do it†teaching how to create quality isn’t that easy and if you are an idiot you just can’t do it.
Now that finally you are realizing that your teaching methods can’t even generate enough revenue to buy a happy meal at McDonald you are changing your tunes and realizing how important is to know about lighting and studio operation, well Michael, welcome to the past, and to real future earnings.
The camera is intrusive not the lights. Do you seriously think that someone will pretend that the camera isn’t there and start being natural because there are no lights? Get real man. Once the camera is there it will not make any difference of how many lights you add. The privacy factor is gone, light or no light whatever is told on camera is now public record.
The real issue was that you had no clue on how to use lights to enhance the image and make the subject more appealing rather than just to light the image so you can have a decent exposure. So it was convenient for you to just say that lights are unnecessary and intrusive.
You must have had this notion that when we do something we bring a grip truck and light everything, so little you know about working with real professional productions.
90 percent of the work we do do not involved light at all, what it involves is the knowledge of light. I’m very surprised of you Michael, claiming that you have a degree in photography and not one single time you mentioned the importance of the light, and by light I don’t mean artificial lights. Light is what create photography, without you have darkness. Light creates moods, depth, dimension, separation and much more.
The first thing we always do is to evaluate the existing light situation and try to maintain the natural feeling of the place or set, the goal is to make the subject as appealing a possible, the subject could be human, animal, a plant or an object, it really doesn’t matter. What it matters is that they will all have different lighting requirements.
More often than not we use no lights at all; sometime just a reflector will do it. Sometime a silk on a window will be sufficient, and sometime we use as many as 30 lights. When we set up a scene or a set the subject is never there, so they don’t know what has been happening behind the scene or how long we have been working to make him/her look good.
We also have to evaluate each situation based on the needs of what type of look we are trying to achieve; is it dramatic, serious, happy, cheerful or whatever. We can create all these moods with lights.
The most important skill in the image making profession is the ability to “see the light”.
The point is that we, “the washed out dinosaurs†as you and your clones call us, have our work shown everyday on national television while your student’s work is in some obscure web site. This is why we get paid top dollars every day while your students are waiting for your dream and future projections to come true. Like they’ve been doing it for the last seven years; still waiting and still dreaming.
Lighting is just one of the many skills that it takes to make it in this business. You don’t use those skills every day and in every job. On each assignment we only use maybe 10 percent of our skills. But tomorrow we might use another ten percent, and so on. This is why client hire us and pay us top dollars, because they know that the job will get done and done well, no matter what it is. And this is also why nobody ever hires your students or you ever see any of their work on national television.
Nino November 28, 2009
(Practice what you preach, no?)
right you are Michael, studio, lights, tripods?
How did you call all that? Oh yeah
“unecessary and intrusive”
if you ever want to do a better job don’t ever follow
your own teaching Michael
$ November 28, 2009
One suggestion.
(swish)
A little face powder to cut down on the overly shiny, nervous looking skin.
(swish)
It’s all about appearance.
(swish)
Even on a small computer screen.
(swish)
And cheesey sound effects get old very quickly.
(swish)
LOL
(swish)
But this was better than sitting in front of a bright window!
(swish)