Travel Channel Goes to School

This week, we are down at the Travel Channel in Chevy Chase running a Travel Channel Academy, except we are running it for The Travel Channel.

Travel Channel President and CEO Pat Younge has decreed that every employee of the Travel Channel, all 250 of them, will be required to take the Academy course in digital video production.

It’s a good idea.

When you walk into a newspaper like The New York Times, you can pretty much assume that everyone who works there, from publisher to secretary is print literate. They know how to read and write. Otherwise, how could they publish a paper?

Now, when you walk into The Travel Channel (or at least when we are done) you can now know that every single person, from the Executive Producers to the receptionist (she’s in this group) are all video literate. Every one of them can shoot, cut, script and upload a piece.

We think its a great idea.

Every broadcaster should do this.

Travel Channel CEO Pat Younge speaks……

and the staff listens

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.

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