How To Start Your Own Video Production Company @Guardian

More than one hundred people showed up at The Guardian in London for our very first HOW TO START YOUR OWN VIDEO PRODUCTION COMPANY seminar.

We had never done one of these before, but we had a feeling that there was an appetite for this.

How right we were!

Everyone in the media understands that we are in a unique moment of Creative/Destruction.

New technologies are rapidly destroying old careers.  Just ask anyone who works for a newspaper.

But where’s the Creative side?

It’s in producing video.

We live in a world dominated by screens.

The average American today spends an astonishing 8.5 hours a day staring at screens –

iPhone screens
Samsung Screens
Tablets
Computers
TV sets
Screens in gas stations
Screens in elevators.

Everywhere you look, there are screens.

And those screens need video.

Lots of video.

And who is going to make that video?

That’ right.

Video making is about to become the single biggest growth business of the 21st Century

With a great future ahead of it.

People feel this instinctively.

So did we.

So we offered the course

As an experiment.

Experiment… successful.

Wildly.

Copyright Michael Rosenblum 2014

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.

3 Comments
  • Christina September 23, 2014

    When are you bringing it Stateside?

    • Michael Rosenblum September 23, 2014

      Coming soon!

  • Joolz September 23, 2014

    Thanks for such an inspiring evening I am right in the middle of trying to project manage a crew of new graduates to produce a crowd funding video 2mins long without any budget so your expertise and experience was invaluable last night we are filming this weekend and have to deliver the video by the first week of October. The lean/sharp/simple approach you talked about has really cemented our way forward and made the whole thing doable.

    Truly grateful
    Joolz