CBS is Just Pathetic… PATHETIC!

 

CBS News announced with great fanfare that their correspondent Margaret Brennan (above) had “Produced, shot and reported live from Baghdad!”

Here’s the story from Media Bistro:

On her iPad!!!
Amazing!!

What an achievement!!!

The video is… in a word… terrible.

Shaky.

Messy.

If she worked for me, I would pull her off assignment and put her through the 4-day video training bootcamp.

Any idiot can do this.

Any 9-year old can do this.

Yet CBS News crows this as a major accomplishment.

Sad

Beyond sad.

Pathetic.

Just pathetic.

Tragic

Because CBS News has the talent and the resources to equip hundreds of correspondents around the world to do this all the time every day.

And do it well (with a little training, which clearly she never got).

It ain’t so hard.

And imagine what a “Digital’ CBS News COULD look like.

Instead of a 1972 CBS News trying desperately (and badly) to put a toe (a very very small one) in the digital pool.

Sad.

But hailing this as some kind of major achievement?

Beyond pathetic.

Copyright Michael Rosenblum 2014

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.

1 Comment
  • Rav June 30, 2014

    Although, quite a breakthrough achievement to mentally levitate the iPad in front of her for the one-woman-camera-reporter live-shot while talking on her own into it.