CBS News announced with great fanfare that their correspondent Margaret Brennan (above) had “Produced, shot and reported live from Baghdad!”
Here’s the story from Media Bistro:
On her iPad!!!
Amazing!!
What an achievement!!!
The video is… in a word… terrible.
Shaky.
Messy.
If she worked for me, I would pull her off assignment and put her through the 4-day video training bootcamp.
Any idiot can do this.
Any 9-year old can do this.
Yet CBS News crows this as a major accomplishment.
Sad
Beyond sad.
Pathetic.
Just pathetic.
Tragic
Because CBS News has the talent and the resources to equip hundreds of correspondents around the world to do this all the time every day.
And do it well (with a little training, which clearly she never got).
It ain’t so hard.
And imagine what a “Digital’ CBS News COULD look like.
Instead of a 1972 CBS News trying desperately (and badly) to put a toe (a very very small one) in the digital pool.
Sad.
But hailing this as some kind of major achievement?
Beyond pathetic.
Copyright Michael Rosenblum 2014
1 Comment
Rav June 30, 2014
Although, quite a breakthrough achievement to mentally levitate the iPad in front of her for the one-woman-camera-reporter live-shot while talking on her own into it.