RTE Raises the iPhone Bar


@philipbromwell shoots and astonishing broadcast piece with an iPhone for RTE/Ireland

@GlenBMulcahy has always been on the cutting edge of the use of new technologies for broadcast and journalism, but now he takes RTE to an entirely new level of quality.

Take a good look at this and tell me that iPhone is not broadcast quality.

Copyright Michael Rosenblum 2014

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.

5 Comments

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  • John Mills March 07, 2014

    Do we know what app he used for the filming or was it just the included video camera?

    • Michael Rosenblum March 13, 2014

      FCPX, I think

  • Roger Maynard February 12, 2014

    A very well shot film. I have a couple of technical questions. I assume he used a tripod. If so what model? The sound was also good quality. Did he use a lapel mic attached to the iphone or a radio mic?
    I have just bought an iphone 5S and would value any advice for achieving a similar standard.
    Cheers
    Roger Maynard – Sydney.

    • Michael Rosenblum February 20, 2014

      Hi Roger!
      You can get one of those small Gorilla Grip tripods for your iPhone. We use them all the time. Also bought them for the UN/ Work great. As for audio, there is a wide range of external mics you can use with the iPhone. Critical for broadcast, needless to say, and a range of prices, but all pretty reasonable.