Sky News’ Joe Daunt Shoots His Own Marathon on an iPhone for Air

By Michael Rosenblum
on September 19, 2013
in Video

POV.

Joe Daunt, a VJ reporter we trained for Sky News’ Tyne and Wear (near Newcastle, UK), sent me this report that aired last week.

He took part in the BUPA (it’s a health company in the UK) Great North Run and covered his own participation for Sky News – shooting it with an iPhone
as he ran!

He was one of 56,000 people taking part in 2013, in the 33rd edition of the event, which raises an average of £28 million for charity every year.

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.