Guardian Media Academy – London

By Michael Rosenblum
on February 27, 2013
in Video

We’re here at The Guardian Media Academy in the heart of London (in the heart of the HQ of The Guardian newspaper).

Yesterday, our participants (about 20 in all), and from all over Europe – Spain, England, Italy, Finland… and even a few Americans, got the 5-shot religion and went out to shoot their stories.

Today, having learnt (note the Britishisms) FCPX, are busy editing away.

We’ll be screening in a few hours.

Most of our participants are professional print journalists, learning to make the conversion to creating video as well as print.
This is a skill that more and more media companies are demanding, and we are happy to provide the service.
And, working with The Guardian, we can also guarantee that we are meeting the highest journalistic standards in the world.

We’ll be here at Kings Cross through Friday, so if you are in the neighborhood, come by for a chat or a cup of tea (like I said).

And we’ll be back in July.

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.