Look Me In The Eye When You Say That

This comes to me from @veryfewwords, and many thanks

Someone spent a lot (or relatively) of time and money making this video.

But it just goes to show you how little things make a big difference.

I don’t know anything about ZipReality Android App 2.1, whatever that is, but this video certainly isn’t going to help.

Why?

The guy in the video never makes eye contact with me, the viewer (or you the viewer for that matter).

Watch the video.

How alienating.

Who is he talking to? Not me.

If you think this doesn’t matter, try going home to your husband or wife and fail to make eye contact all night long.  Like sleeping on the couch? Good.

Hey, ZipAndroid App 2.1, like not selling your product?

Good too. This really works for ‘not selling your product’.

Nice job.

Who made this for you?

How much did they charge you for this piece of garbage?

I bet it was made by some ex-network TV producer who learned somewhere along the way ‘don’t look at the camera’?

Why don’t look at the camera?

I have no idea.

This is about as intelligent as saying ‘when you really want to  make an impression with someone, stare away from them when you are talking to them’.

Stoopid Stoopid Stoopid.

When you are making a video for online, LOOK INTO THE CAMERA. Make direct eye contact with the person watching this on their laptop or tablet or phone.

Face to face.

Eye to eye.

Sheeshh.

And ZipRealty-Android-App 2.1

Call me.

Michael Rosenblum

For more than 30 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.