Hyatt Hotels’ Reverse Product Placement

Product placement- backward

OK

We’re all familiar with the concept of product placement.

Federal Express in Castaway, for example…

or the fact that James Bond drove a BMW 3.25 when he used to drive an Aston Martin…

But now, Hyatt Hotels is reversing the whole thing.

They’re opening up a contest whereby you create a movie around a Hyatt Hotel.

It’s not a bad idea.

They want a treatment or better yet a 2 minute video trailer.

Here’s your shot.

Help us find our next role and you could win a trip to Aruba, compliments of Hyatt and JetBlue.

We had such a great time playing a role in POM Wonderful Presents: The Greatest Movie Ever Sold, that we’re looking for the next great product placement idea.

So if you have an idea for a movie, Hyatt and Morgan Spurlock want to see it.

Create a trailer, shoot a scene or just explain your idea. How far you take it is up to you. Submit your idea with Hyatt playing a role and you’ll have a chance to win a Grand Prize 7 day trip for two to Hyatt Regency Aruba, flying on JetBlue. Nine runners up will win 10,000 Hyatt Gold Passport bonus points, and a case of POM Wonderful 100% Pomegranate Juice.

The deadline for entering is May 23, 2011 at Noon ET, so get your camera rolling.

Ten qualifying videos will become Finalists and one Grand Prize Winner will be chosen from the Finalists by Hyatt and Morgan Spurlock.

Click for Official Rules and for FAQ on how to enter.

Get your creative juices flowing by viewing some of our ideas below.

I think you have to ‘like’ them on Facebook to get in, so here’s the link:

If you want some input before you submit, upload your videos here and we’ll give you our unvarnished opinion.

Best of luck!

*and a tip of the hat to Robert Chandler for spotting this one

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.