Storytelling at The Guardian Media Academy

Fluffy lives again…

[youtube]http://www.youtube.com/watch?v=-9MEAWi_NDU[/youtube]

We are at The Guardian in London for The Guardian Media Academy 4-day training course.  (www.guardianmediaacademy.com)

There are people from Holland, France, England and Belgium, as well as from Lonely Planet.

Our primary interest in this class, as in all of them, is in the ‘storytelling’.

The technical stuff is pretty simple these days.

But if you can’t tell a compelling story that people want to see, no one will bother to watch it, no matter how well it is shot or lit.

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.