Rodale Goes to Video

First day at Rodale

This week we are at Rodale Inc.

They’re the folks who publish, (among other things), Men’s Health, Women’s Health, Bicycling, Runner’s World, Running Times…

and lots more.

Now, they’ve moving their editorial staff into the world of video to feed the company’s almost insatiable demand for video content online.

The group just went out to do their first shoot – after getting the ‘cut the carrots’ lecture all NYVSers will be familiar with.

(Along with ‘Don’t Move The Camera!”)

This afternoon we’re going to be running our traditional ‘public praise, public humiliation’ screening sessions.

Then – final cut pro.

The amazing thing here is that everyone is in such great shape. They’re all out shooting marathons and bike shops and cross-country skiing.

Where are the shots of the french fries?

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.

2 Comments
  • Terence Lyons April 07, 2012

    Hey Michael,

    I was in TCA128 (2009) and there was a tall gentlman in our class who worked at Rodale Press. Is he the person running the video effort there?

    • Michael Rosenblum April 08, 2012

      No. He has left Rodale, but Heidi Rodale is a TCA grad as well.