First day at Rodale
This week we are at Rodale Inc.
They’re the folks who publish, (among other things), Men’s Health, Women’s Health, Bicycling, Runner’s World, Running Times…
and lots more.
Now, they’ve moving their editorial staff into the world of video to feed the company’s almost insatiable demand for video content online.
The group just went out to do their first shoot – after getting the ‘cut the carrots’ lecture all NYVSers will be familiar with.
(Along with ‘Don’t Move The Camera!”)
This afternoon we’re going to be running our traditional ‘public praise, public humiliation’ screening sessions.
Then – final cut pro.
The amazing thing here is that everyone is in such great shape. They’re all out shooting marathons and bike shops and cross-country skiing.
Where are the shots of the french fries?
2 Comments
Terence Lyons April 07, 2012
Hey Michael,
I was in TCA128 (2009) and there was a tall gentlman in our class who worked at Rodale Press. Is he the person running the video effort there?
Michael Rosenblum April 08, 2012
No. He has left Rodale, but Heidi Rodale is a TCA grad as well.