To do this you needed money
Niall Ferguson has written a very interesting book, The Ascent of Money.
Reading it made me wonder if perhaps we are not now entering a transitive phase in the value of money.
This may seem strange, as our preoccupation is with the impact of massive over-leveraging, from Ireland to Spain to Portugal and God only knows what else is to come.
But on a smaller basis, the value of money seems, in a strange way, to be diminishing.
Let’s look at video, a place we know well.
There was once a great value based on the ability to create video. Very few people could do it and the market for it was fairly limited – a few TV networks, your occasional wedding and then a few corporations.
The advent first of VHS, then cable, then DVDs and finally the web exploded the need for video.
At the same time, a concurrent explosion of simple gear and people who wanted to do it completely devalued the skill while at the same time vastly expanding the output of content.
Interesting.
Making video was no longer so expensive, and as a result, there was a lot more of it.
A lot more.
The same thing happened to content online.
Once newspapers were expensive and complex and difficult to produce and the people who made them could rightly charge a fortune for the service.
But the rise of laptops and word processing and the web also reduced that to a flooded market of content at very low to free.
Interesting.
As free markets began to arise in the West after the Dark Ages started to subside, the influx of ‘content’, (ie, vegetables, hides, small metal works, etc…) at village fairs created a sudden need for money to allow fluidity of transactions.
But our new influx of content to new markets (ie the web) resists the need for money. In fact, the less money there is, the more fluid the market.
We have created non-monetized markets for goods that are of extremely little value.
Well, this is great if you are making blogs for fun, but what if y0u need to feed a family.
Well, this raises and interesting if ancilliary question: how much do you need.
For as the new markets begin to function with little to no money, and quite well, isn’t a certain percentage of our ‘needs’ being met by these new money free markets?
For example, my phone bill which used to be a major expense every month is now, with skype, pretty much free.
So is the ‘purchase’ of a newspaper, or content, or a lot of reading material, and a lot of video with more to come.
Youtube does not charge.
Does not pay, does not charge.
There are lots of legal services online I can get for free
Travel agents now cost nothing.
Admittedly, there is still the rent and food, but let’s say that 15% of what used to be my total expenses has now been eclipsed by free stuff online.
Is that a fair estimate?
Probably.
And let’s say that perhaps 50% of our economy is based on ‘intellectual property’ (ie, making videos, books, movies, music, contracts, documents, writing, deeds, wills, etc..)
Is that fair?
Probably.
So is it fair to project that at some point in the not too distant future 50% of my costs may be replaced by free services?
Could be.
And if that’s the case, are we headed for an economy that is structured in a very different way?
Possibly.
A peasant in 13th Century France looking at a village fair in his town saw perhaps a few centimes in his entire lifetime. He didn’t need them.
Even as late as the 16th Century, cash was something of an abstraction for most people in the world.
Perhaps we are looking at as major a change now, perhaps with the same incomprehending eyes.
1 Comment
Nino November 29, 2010
The problem with you Michael is that you make statements based on your own knowledge instead of the real facts. You have never worked in real production that require knowledge and you have no clue of what’s going on there, therefore you make statements base of what you know, or better yet what you don’t know, and this is pure deception.
Eight years ago you became famous for making dumb statement like the one that lights in production were unnecessary and intrusive. That’s the typical statement of someone who doesn’t know a thing about lighting, it’s easier to say that they are not needed than to learn. Now you make money with NYVS by teaching lighting among other things that you considered unnecessary in the past. Nothing has changed, the need of lighting sure didn’t, you changed. As you learn more about the business suddenly you realize that knowledge of lighting hasn’t changed in five hundred years and its one of the many skills necessary to make a profitable career. You are the one slowly maturing.
The same goes for productions. The demand for quality is higher than ever and skilled professionals make more money than ever, and there a very critical shortage in skilled people to meet the demand. Since the day you told skilled people that they’ll be put out of business by your VJs most people have doubled their income, myself included. It would take your own VJs at the Verizon Hyperlocal 10 years to make what we make in one year. This is not a theory or a fantasy, this is reality. I live this day-in and day-out and as I’m also a crewer and I’m having a hell of a time meeting the demand of qualified crews.
Read what I posted on B-roll today about “The power of Learning†and I dare you to post it on NYVS.
Once again, the day that you’ll start showing people making a good living with your teaching methods you’ll start getting some credibility, but after eight years you are still predicting the explosive potential future of your teaching methods that according you you was supposed to be here years ago and isn’t anywhere to be found.
This is a visual business, start showing and stop saying it.
And please, we are talking careers, we are talking making a decent living from videomaking, drop the Youtube, it’s becoming a ridiculous analogy that only idiot would buy it.