Exploring the power of highly personalized video
This is the story of Robert.
He’s a kid who suffers from ADHA, Attention Deficit Hyperactivity Disorder.
It’s also the story of his mother.
It was shot, edited and produced by one of our VJ trainees from the BBC sessions.
The journalist came from the news division.
Local news.
We’ve all seen local news on TV.
Now take a look at this story.
You don’t see the reporter in the piece.
In fact, in this story, the reporter is behind the camera – reporting.
The story is before him, as it should be.
This is also a story where we let the character do all the talking. In most cases, we like narration, but here, it works.
It’s the story of a mother trying, and failing, to save her son.
Powerful stuff.
Simple. Open. Clean. Yet brutal.
