Back to The BBC

I spent five years training more then 750 journalists to be VJs at The BBC between 2000 and 2005.

Now, five years later, we are back at The Beeb, running another pilot bootcamp. This time we are in Bristol with Natural History, the same folks who made Blue Planet. And this time, it’s not for news but for every other division.

The BBC is looking to get into both the VJ world and the world of online video in a major way.

My guess is if they do this right, they’ll become the gold standard for short form, online video.

Here’s hoping. And here’s our first group of 42 hopefuls.

Michael Rosenblum

For more than 30 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.

1 Comment
  • fosca May 12, 2010

    hey michael, great. you provide the vj-training your government kindly provides vast ammounts of issues worth investigating and photographing.

    http://news.bbc.co.uk/2/hi/middle_east/8548707.stm

    that must be a perfect example of team play as i am sure it is no joint venture or cynic economic assistance towards britain.