A Whole New World for Video

The really interesting stuff is comes about half-way into this video

Professional photographer Alexx Henry does some great work.

But he is catching the leading wave of a new technology that promises to be a real game-changer in the world of video.

That’s OLED.

OLED stands for Organic Light Emitting Diode and it’s a new technology that allows for the manufacture of inexpensive organic based films that can transmit video.

OLED films will make just about everything suitable for video, like magazine covers (as in the video above) to newspaper pages (if there still are any newspaper), to movie posters (Henry has a sample on his website), to wallpaper and much more.

If you start to open your mind you can see that we will soon see video appearing on things like restaurant menus or jewelry or even T-shirts.

Some call this the ‘Harry Potter thing’, like in the newspapers in the Harry Potter books and movies, but I think it is much more.

Many years ago, Andy Grove, the former CEO of Intel predicted that one day chip processing power would be so inexpensive you would be able to paint your walls with it.  This was a function of the unceasing impact of Moore’s Law.  It would now seem that Grove’s vision is coming to pass. With OLED technology, it soon will be possible, quite literally, to paint your walls (or the sides of busses or buildings) with video for the same cost as print.

In Henry’s video, the first half is devoted to his rather extensive and expensive production technique, using the super-powerful RED camera, and lenses which, (as one of his assistants notes in the video, ‘cost more than my car’).  Well, more power to them, but OLED is equally useful for small, inexpensive digital cameras. And as the demand for video content now quite literally is prepared to become infinite, there will be a market that will support a very wide spectrum of content as well. It will be more about being creative and thinking outside the box as to what kind of video will be best for OLED application, or indeed how OLED can be used.

I am already thinking of framed OLED’s in art galleries for example.

or OLED displays in restaurants or pharmacies or clothing stores.

This is an entirely new industry; one that has simply never existed before, and it’s there for the taking for those who have the imagination to take a shot and be there first.