All yours for only $39.95
About a million years ago, or so, I was a PhD candidate in Islamic History.
I got out of that business because a) I have a hell of time learning Arabic, and b) with a name like Rosenblum, there were not a lot of jobs teaching Islamic Studies that I was going to pull down.
One thing about post grad work that drove me nuts was the doctoral dissertation.
You spend years on some small, obscure subject that no one wants to read about.
If you are lucky you publish.
Emma Hemmingway, it seems, got lucky.
She wrote her PhD Thesis on the VJ conversion of the Nottingham newsroom for the BBC. She was there, (apparently) while I was there taking them from conventional news coverage to VJ (or as the BBC liked to call it, PDP for Personal Digital Production).
Actually, when I stated working with The BBC, they used to call the process ‘Rosenblum’, which is a term I liked a lot more. Â (as in, ‘have you been Rosenblumed). Â
It worked for me.
But once the whole concept really took off, the higher-ups at the Beeb found the term ‘Rosenblum’ to be ‘unacceptable’.
Personally, I don’t know why. Â If my name was Brown, they would have called it ‘Brownian’. They still refer to vacuum cleaners as ‘hoovers’. They didn’t term them PCD, for Personal Cleaning Devices….
In any event, someone on B-roll actually found this book and quoted from it, which is how I came across it.
So naturally, I ordered one right away.
I don’t think Ms. Hemmingway is headed for a best seller, but between me and her mother, I think we’ve driven the sales to 2.
I think.
