NBC Network News Goes VJ

[youtube=[youtube=http://www.youtube.com/watch?v=h4F-gYjYU5Y&rel=1]]

I am, of course, sorry they did not go with us, but as NBC starts running these ads, it would seem the ‘theoretical’ part of our conversation is now officially over.

Michael Rosenblum

For more than 30 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.

7 Comments
  • ! February 10, 2008

    see:

    http://www.npr.org/programs/morning/features/2001/aug/spyvsspy/spy_title_cropped.gif

  • ! February 10, 2008

    i’m guessing nino dresses in all white.

    since rosenblum dresses in all black and it seems like this board is a real life version of mad magazine’s spy vs. spy, it only makes sense.

  • rosenblumtv February 09, 2008

    I don’t know Nino. I think my ad is pretty good. The NBC one is a bit too ‘newsy’ for most folks, I think

  • Nino February 09, 2008

    This is something very interesting, it kinds of sums it all up. Look two different approaches to the same objective, both using videos. If someone would have to invest in a potential career, which one do you think they they would choose?

    http://rosenblumtv.wordpress.com/2008/02/09/travel-channel-academy-spot/

    http://www.nyfa.com/film_school/programs/filmmaking/nbc.php

  • $ February 09, 2008

    Oh the sky is falling!

    Just another ad from another school trying to make a buck with the carrot of working for NBC, maybe, somewhere.

    NBC has the most severe financial problems of any of the traditional big three nets.

    Like KRON, WKRN, Young Broadcasting as a whole, this plea for help in a carefully scripted ad for a SCHOOL is nothing new.

    Neither are the kids who will pony up some money for classes that lead to nowhere.

  • rosenblumtv February 08, 2008

    yeah… but there goes the plane!

  • ! February 08, 2008

    don’t feel bad… nbc does things on the cheap.

    you’re more of a tiffany-type operation.

    know your segment and charge accordingly for your services…. nbc may have read about your penchant for luxury yachts.