Please Michael, assure me that I spent years discussing the future of broadcasting with a person of logical intelligence.
rosenblumtvJanuary 30, 2008
Hi Nino
Boy, I gotta admit, you got me beat on this one!
How you figured out a way to get the viewers to send you checks is beyond me, but more power to ya!
NinoJanuary 30, 2008
Michael wrote:
“Well, it sure has been years since I hired a crew. I mean, why would I do that? What a waste of money”.
You’re absolutely right Michael, it’s a BIG waste of money, for those who do not understand or can not capitalize on quality. Fortunately for those who have dedicated their life work to the improvement of quality in this business, people like you are a minority. This is why manufacturers are spending millions in developing high end equipment and broadcasters are spending millions investing in such equipment. They don’t make cheap talking videos to prove their point (see above) those are real money that they are investing in their future. That should tell you something about which way is the industry moving. They all tried the VJ way and it did not work, advertisers turned away and broadcasters lost money, and so is back to what sells, quality. KRON is a textbook example of why cheap quality do not work and will make a bad situation even worse. It would be like the captain of the Titanic after striking the iceberg telling his crew to get rid of the lifeboats in order to save weight. There’s the stupid and the smart way to save money, KRON chosen the stupid way and lost. VJ will drive audience to switch to other channels, is definitely not the smart way. Granted some program might benefit from your style, but I can’t think of any and I can’t see any on TV either.
As I’ve been saying to you for years, the key to make affordable programming is EPM (Efficient Production Management), something that I’ve been teaching and working with my clients for years and it really works. Clients save a fortune on the production cost but the saving is transparent to the public. The difference between us Michael is that you work for management and I work for those who pay our salaries, the viewers.
Cliff EtzelJanuary 29, 2008
Michael – I wasn’t aware that Cox had acquired The Travel Channel – I stand corrected.
54 Comments
Nino January 30, 2008
Please Michael, assure me that I spent years discussing the future of broadcasting with a person of logical intelligence.
rosenblumtv January 30, 2008
Hi Nino
Boy, I gotta admit, you got me beat on this one!
How you figured out a way to get the viewers to send you checks is beyond me, but more power to ya!
Nino January 30, 2008
Michael wrote:
“Well, it sure has been years since I hired a crew. I mean, why would I do that? What a waste of money”.
You’re absolutely right Michael, it’s a BIG waste of money, for those who do not understand or can not capitalize on quality. Fortunately for those who have dedicated their life work to the improvement of quality in this business, people like you are a minority. This is why manufacturers are spending millions in developing high end equipment and broadcasters are spending millions investing in such equipment. They don’t make cheap talking videos to prove their point (see above) those are real money that they are investing in their future. That should tell you something about which way is the industry moving. They all tried the VJ way and it did not work, advertisers turned away and broadcasters lost money, and so is back to what sells, quality. KRON is a textbook example of why cheap quality do not work and will make a bad situation even worse. It would be like the captain of the Titanic after striking the iceberg telling his crew to get rid of the lifeboats in order to save weight. There’s the stupid and the smart way to save money, KRON chosen the stupid way and lost. VJ will drive audience to switch to other channels, is definitely not the smart way. Granted some program might benefit from your style, but I can’t think of any and I can’t see any on TV either.
As I’ve been saying to you for years, the key to make affordable programming is EPM (Efficient Production Management), something that I’ve been teaching and working with my clients for years and it really works. Clients save a fortune on the production cost but the saving is transparent to the public. The difference between us Michael is that you work for management and I work for those who pay our salaries, the viewers.
Cliff Etzel January 29, 2008
Michael – I wasn’t aware that Cox had acquired The Travel Channel – I stand corrected.