Bakersfield Update

Check out The Bakersfield Californian’s multimedia web page.(Courtesy, Steve Safran, Lostremote.com)

http://www.bakersfield.com/231/index.html

Here is a newspaper that clearly ‘gets it’. You might try comparing this to the web page for y0ur local tv news station. Most of them are a jumbled mess.

As both newspapers and local TV news migrate to the web they are going to become head to head competitors. Local news, same stories, same advertisers, and now same medium. Who will dominate? My guess is the papers…..

Local TV news stations will increasingly be looked at as the “Kodak” of their industry. They believed they were in the business of anchors, on-air talent and ‘the show’. They were not. They were in the business of going out into the community, digitally gathering stories and distributing them to the public. That’s it.

Michael Rosenblum

For more than 35 years, Michael Rosenblum has been on the cutting edge of the digital video journalism revolution. During this time, he has lead a drive for video literacy, and the complete rethinking of how television is made and controlled. His work has included: The complete transitioning of The BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United State's Government's broadcasting agency, (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the VJ paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. Rosenblum was both the founder and President of NYT TV, (all based on this paradigm (1996-1998). The President and Founder of Video News International, a global VJ-driven newsgathering company, with more than 100 journalists around the world. (1993-1996). Other clients include Spectrum News, Verizon and CBS News.